About the Journal

 

Siddhnata's International Journal of Innovations in Media and Communication is a peer-reviewed academic journal that explores the dynamic and rapidly evolving landscape of media, communication, and digital technologies. It serves as a platform for scholars, media professionals, and researchers to examine emerging trends, theoretical advancements, and practical innovations in the field of media studies. The journal covers a broad spectrum of topics, including digital media, journalism, social media, advertising, public relations, multimedia storytelling, and the intersection of technology and communication.

One of the primary objectives of the journal is to analyze how technological advancements are reshaping the way information is produced, distributed, and consumed. With the rise of digital platforms, artificial intelligence, big data, and virtual reality, the media and communication landscape has undergone significant transformations. The journal critically evaluates these changes by investigating their impact on journalism ethics, media literacy, audience engagement, and information dissemination. Researchers contribute in-depth analyses on issues such as the credibility of online news, the role of algorithms in shaping public discourse, and the ethical implications of AI-generated content.

The journal also delves into the effects of social media on communication practices, political activism, and public opinion formation. Platforms like Twitter, Facebook, Instagram, and TikTok have revolutionized how people interact, share information, and participate in civic engagement. The Journal of Innovations in Media and Communication explores these shifts, examining both the opportunities and challenges that social media presents. Topics such as misinformation, digital propaganda, online polarization, and the role of influencers in shaping consumer behavior are widely discussed in its research articles.

Another key focus of the journal is media innovation and the changing landscape of content creation. As traditional media adapts to new technologies, innovations such as podcasting, interactive storytelling, transmedia narratives, and streaming services have gained prominence. Scholars analyze how media organizations are adopting new business models, monetization strategies, and audience-targeting techniques in response to the digital revolution. The journal also investigates the role of data analytics and artificial intelligence in shaping content recommendations, advertising strategies, and media consumption habits.

In addition to digital media, the journal explores traditional and alternative communication practices across different cultural and geographical contexts. Studies on indigenous media, community radio, citizen journalism, and grassroots communication efforts highlight the diversity of media landscapes worldwide. By incorporating perspectives from various regions and disciplines, the journal fosters a global dialogue on media innovation and communication strategies.

Starting Year of publication : 2025
Frequency : Annual
Language of Research Paper : English
Subject : Multidisciplinary
Publication Format : Online
Publisher : Parhlad
Publisher's Address : 3rd Floor, Right Side, House Number 1472/13, Govindpuri, Kalkaji, South East of New Delhi, NCT of Delhi- 110019, India